Leading, Your Way – Women’s Leadership Discussion with GC Chamber

Date and Time
Thursday Jun 1, 2023
11:00 AM – 1:30 PM EDT
Adelphia Restaurant & Events
1750 Clements Bridge Rd
Deptford, NJ 08096
Please note the promo code for NAWBO members is NAWBO2023. Please enter that code in the promocode section of registration.


As women continue to advance to take on higher leadership roles in their careers, there has been a growing understanding of the unique and valuable traits in the way women lead. It has begun to positively impact the way businesses operate in society.

In partnership with the National Association of Women Business Owners South Jersey (NAWBO SJ), we invite you to this thought-provoking luncheon featuring Keynote Speaker Cheryl Ecton, Founder and CEO of Elite Building Services, a multimillion-dollar commercial cleaning and building maintenance company that serves clients nationally.

Cheryl, who owns a multi-million-dollar commercial cleaning and building maintenance services company that employs more than 700 people in a male-dominated industry, will share her journey of choices and how it changed the course of her life.

This luncheon will give attendees the chance to meet Cheryl and other leaders to share their vision for leadership in their lives and careers.

This most powerful event will include networking, a luncheon and a brief question and answer session. Guests will also receive a copy of Cheryl’s book, “Choices Change Everything.”

Keynote Bio: Cheryl Ecton

Cheryl Ecton knows that “choices change everything. “She’s built a multi-million-dollar commercial cleaning and building maintenance services company that employs more than 800 people in a male-dominated industry. She’s overcome personal struggles–divorce, single motherhood, and a child’s health crisis-_to achieve professional success.

It all started with just a single employee: herself. In the late 1980s, Cheryl was a young, newly married woman looking for additional income to supplement her salary as a receptionist. She started to clean the office building where she worked after hours. The company, now known as Elite Building Services, slowly started to gain new clients, and Cheryl began hiring additional employees and offering a wider array of cleaning services as the years passed.

The success Cheryl found in her professional life didn’t always translate into an easy personal life. Now divorced, Cheryl had to navigate the challenges of raising children alone. Her daughter experienced continual health challenges requiring more than 20 surgeries over several years.

Despite these obstacles, Cheryl continued to focus on the growth and success of Elite. Today, Elite serves clients in more than 20 states. Despite being a traditionally male-led industry, Cheryl has built her successful business by valuing her employees as much as her clients. The value Cheryl places in her employees translates to her clients.

Her motto is, “If better is possible, good is not good enough, always put our customers’ needs first.” Elite is one of the largest women-owned businesses in the Mid-Atlantic region.

It is a certified woman-owned business by the Women’s Business Enterprise and the Office of Minority and Women Business Enterprise in Delaware.

Cheryl shares her journey with industry professionals, leadership groups, and women’s associations to empower other business owners and inspire them to keep working hard, even when life gets in the way. Her warmth, authenticity and passion touch the hearts of those she meets.

Cheryl’s story will inspire you and have you think about your future choices.

Register Here


Stay up to date with news and events!

* indicates required

NAWBO South Jersey is looking for NAWBO members to serve as committee members

Note:  Only NAWBO members can sign up to serve as committee members.